Rich first started in the industry as a treatment / concept writer for various music video directors, contributing to well-over 150 produced projects. That led to working as a 2nd Unit Director and Editor and within a year of graduating film school he was signed to his first production company as a Music Video & Commercial Director in his own right.
Over the course of 12+ years he directed mostly Hip-Hop and R&B videos as well as a handful of Pop and Rock videos, working with major record labels such as: Interscope, Warner Bros., Elektra, Columbia, Atlantic, Def Jam, Universal, Geffen, Capitol, Ruthless Records and Koch.
In Commercials he has worked with an array of Advertising Agencies such as: Leo Burnett, McCann Erikssen, The Ayzenberg Group and Draft Chicago to name a few.
Below is a selection from the archive of Rich's favorite music videos.